Pacific Coastal Airlines has been safely connecting and inspiring communities throughout the West Coast for 35 years. 100% family owned and operated, Pacific Coastal prides itself on having a traditional approach to travel along with a youthful vitality. We make each journey a memorable and exciting experience. Our friendly and reliable services rejuvenate and refresh travelers as they explore the beauties and adventures of British Columbia. Pacific Coastal is more than just an airline, it's a lifestyle that endorses an energetic and vibrant West Coast experience.
Mood Boards
Under Tak's advice I have revamped my Energy and Adventure mood board to incorporate some of the Tradition and Modern Sustainability aspect. This include eliminating the dominantly red tones of the original, and interpreting movement and clean lines. I'm not sure if the message is becoming muddled, but here is the latest:
Energy & Adventure V3
Tagline Work V2
Connecting
Revitalizing
Energizing
Wisdom
Old & New
Rich heritage, youthful vitality.
Lifestyle
Logo V2
I'm a little stuck on my logo ideas. This time around, I tried to stay away from the airplanes and general sketches, and concentrate more on the West Coast. I want to combine tradition & energy, so perhaps using symbols such as the killer whale will do just that . . .
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